Hi, I'm Leila Cranford
and I founded Emergent Research. My specialty lies in arming you with the information you need to make tough decisions and reach challenging goals – whether you're developing a new product, launching an ad campaign, improving workplace culture, or optimizing supplier relationships. What gets measured gets done, and what gets measured smartly creates value for your organization.
I have a 25-year background in marketing research for the brands you know, powering successful initiatives in spaces like health care, retail, consumer packaged goods, consumer electronics, entertainment, apparel, and food service with end-to-end expertise in quantitative and qualitative methodologies.
I love uncovering stories buried in data, debunking conventional wisdom, and distilling clarity from a chaotic array of information. More than that, though, I value relationships over transactions - both in my research and in my connections with partners and clients. In Emergent Research, you have a partner with both technical expertise and emotional intelligence and agility. I’m always interested in a new challenge. Reach out to leila@emergentmr.com to connect!
...and here's what they have to say:
Revolutionary business decisions can be discovered by the mining and discovery of data. No one can more masterfully mine, dig through and simplify data than Leila. No one.
Eve Mayer, CEO Diversity Crew, NYT Bestelling Author
I'm obviously very particular about not only the quality of the work presented, but also the manner in which the work is shared. Leila is an all-star on both counts. Her willingness to learn the client's business (and frankly, her joy in doing so) made her indispensable to the work. Her research was top-notch, well thought-out and very well articulated to the entire team.
Sheri C., Vice President, Client Partner, Hathway Inc.
Leila’s approach is strategy-driven, guiding clients to articulate clear research objectives that line up with business objectives. She is communicative and thinks “big picture”. And she also gets her hands dirty, digging deep into the integrity of the study and the data. Her work has enabled critical decisions about product launches, promotional and advertising decisions, customer loyalty, growth initiatives, and vendor engagement – for starters. Leila’s smart research design consistently delivered results of real business value.
Daniel M., VP Marketing at Essilor of America
What I was mostly impressed by was the ability to combine accuracy and attention to detail with passion to learn the business and curiosity to understand the problem being solved. Her approach to research is the right combination of analytical capabilities and proactiveness in interpreting the data and bringing forward useful insights.