Competitive Intelligence

Armed even with the best consumer insights, you’re still operating on best guesses if you don’t have a read on your competitors – the organizations that are working just as hard at being the best in your industry. Companies of all sizes need concise competitive intelligence that allows them to:

• Create a more distinct and relevant position in the marketplace

• Reveal and capitalize on underserved opportunities

• Identify weaknesses and blind spots before they become liabilities

• Anticipate competitive initiatives and launches

• Monitor partnerships, mergers, acquisitions and spinoffs

Surprisingly, most of the largest organizations we’ve worked with don’t have a clear handle on the competitive lay of the land. Gathering information about your rivals can be tedious, time-consuming, expensive and unfocused – and making actionable sense of it can seem like a distant dream.

Emergent efficiently gathers insights from powerful information aggregating tools, and – unique in our approach - leverages custom research expertise to seek out first-hand perspectives from customers, agents, experts and other stakeholders.