Quantitative methods

Quantitative methods – primarily executed via surveys - call for large groups of respondents so that we can distill reliable metrics, projections and inputs to help guide key business decisions. These decisions can be high-stakes and often (but not solely) connected to:

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Product (re)configuration

Market size

Product pricing

Channel optimization

Customer engagement and satisfaction

Consumer awareness, attitudes and behaviors

Advertising and messaging

Industry benchmarking

Supplier selection

Employee engagement

Emergent Research delivers full-service quantitative research in a process embodied by three Ds:

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Design – The backbone of confident decisions is solid information gained by rigorous design. It’s not enough to ask the obvious questions at hand, but to carefully consider target audiences, underlying organizational strategy, relevant analysis methods, timeliness of the information, and existing and future research – among many, many other factors. From simple and straightforward to analytically complex – we’ll bring the right designs to bear for each unique project.

Deployment – Well-planned yet agile execution is the beating heart of the process. Emergent has a deep well of experience collecting data online, by phone, and in-person – and can often enable you to review results as they tally in real-time. We maintain high standards for data integrity, user experience and confidentiality.

Distillation – A lot of information without a real story is….well, just a lot of information. More noise in an already noisy world.  Emergent helps you leverage a wealth of data into actionable business intelligence by analyzing, organizing and effectively communicating the big picture. Expect more than graphs and numbers, and trust us deliver the answer to “Why does this matter?"